Three principles
Placeholder — replace with your own copy. Every decision we make in a campaign runs back to one of three principles, and when two principles conflict the lower‑numbered one wins.
- Placeholder — Controlled pacing. No spikes, no dumps. Delivery is spread across days, hours, and sources so that Similarweb absorbs the change as a trend, not as an anomaly.
- Placeholder — Quality over quantity. Reviewed sources, real browsers, realistic engagement. Cheap volume that looks fake is worse than no volume at all.
- Placeholder — Transparency. You see the plan, the numbers, the adjustments. No black boxes, no “trust us.”
The six‑step process
Placeholder — every campaign follows the same six stages. Steps 5 and 6 repeat on a weekly and monthly cadence for the duration of the campaign.
| Step | Name | What happens |
|---|---|---|
| 1 | Baseline | Audit current Similarweb profile, competitors, and strategic objectives. |
| 2 | Plan | Define volumes, geo targets, device split, source mix, pacing, and KPIs. |
| 3 | Setup | Prepare source stack, IP diversity, user‑agent pool, and engagement patterns. |
| 4 | Launch | Begin delivery with a conservative ramp‑up and active quality gates. |
| 5 | Report | Weekly delivery summary and a monthly Similarweb reporting review. |
| 6 | Tune | Apply adjustments based on Similarweb feedback and partner updates. |
Delivery stack
Placeholder — a campaign is not a single source firing visits. It is a blend, proportioned to match the channel split Similarweb already expects in your category.
Reviewed referral
Placeholder — curated referrer placements with steady flow and clean reputation profiles.
Display
Placeholder — contextual display traffic aligned with audience interests and geo targets.
Direct sessions
Placeholder — real‑browser sessions with full JS execution, proper user agents, and natural dwell.
Quality‑checked automation
Placeholder — managed automated sessions that clear bot filters and behave like users.
Residential IP pool
Placeholder — geo‑distributed residential IPs matched to your target countries.
Pacing engine
Placeholder — day/night and weekday/weekend curves matched to target market behaviour.
Reporting and guarantees
Placeholder — we commit to what we can control: delivery volumes and ranges, quality gates, and the timeline. We cannot commit to a specific rank number because that depends on Similarweb’s algorithm and market dynamics that are outside our reach.
- Placeholder — Weekly report. Sessions delivered, geo and device split, source share, quality gates passed.
- Placeholder — Monthly review. Similarweb profile changes, trend lines, and adjustments for the next cycle.
- Placeholder — Refund policy. If a campaign is not reflected in Similarweb reporting within the agreed timeframe, you get a refund or a replacement campaign at our expense.
- Placeholder — Data protection. We do not share client lists, URLs, or reports with third parties.